> [!quote] [ u/kylegetsspam](https://www.reddit.com/r/pathofexile/comments/ot6n2m/psa_for_people_who_arent_getting_any_drops_from/h6ud0a4/) on [[Reddit]] > > The other day I glanced through a Twitter thread that was written in the style of a YouTube video. It featured text-based jump cuts and rambled on, slowly making its points about why YouTube videos are made they way they are, and took about ten minutes to read. It was perfect. Unfortunately, I can't find it anymore. > > But the gist is YouTube forces people to make their videos that way because their algorithm is bad. The whole system has ended up a feedback loop where you must follow The One True Formula or the algorithm, which heavily prioritizes watch time over anything else, won't recommend your video to others. > > The sweet spot for that seems to be around ten minutes, so that's why videos that could be three minutes are always extended out needlessly with exposition and opinions. It's also why everyone does their thumbnails like this. > > Edit: There are also ad implications. A nine-minute video might only get a single ad slotted in but a ten-minute one might get two. This is double the revenue for the creator, so it's in their best interest to pad every video out to sufficiently long for extra ads.